Oh hey there lasses, hope you’re all good and sashaying about after a v dreamy weekend.
It’s been a lil while since I whipped up a post on blogging and growing your blog and careers and all that sexy internet stuff, so I thought I’d pen something on all the mistakes I’ve made along the way. Because let’s face it, no-one ever gets anywhere without going LOL MY BAD every so often.
1. UNDERCHARGING FOR POSTS
It’s only since I took on an agent that I realised just how much I was undercharging. The thing with blogging is that a) no-one talks about money, b) if you make serious money and people find out then everyone’s like BUT CAN YOU BELIEVE HOW MUCH SHE CHARGES and c) it’s super easy to be a scaredy cat and quote people lower than you’d like. Sometimes you’re just so god damn honoured to have been approached you’re basically like LET ME DO IT FOR FREE, I LOVE YOU, NO IN FACT LET ME PAY YOU, THIS IS AWESOME.
I read this post about what to charge for sponsored Instagram posts which was v interesting, and as for blog posts? I’d say never, regardless of how small you are, accept less than £100. The one thing I would say is that it’s not all about numbers, if you have genuine engagement – that is people who comment, people who click your links and people who buy – shout about it, because you should be absolutely 102% be charging more.
Know your worth, gals.
2. TAKING ADVICE FROM OTHERS
In the nicest possible way, if there’s one thing I’ve learned about this industry it’s that no-one has a fucking clue what they’re doing. We’re all just muddling along and praying for a miracle, and y’know what? That’s OK. That’s what makes what we do so freaking awesome.
I’ve had a shit ton of advice thrown my way over the years, mostly from people who make a living from offering blogging/digital journalism/SEO training, and nearly none of it has been helpful.
There is no rule book or right answer, and I find the quickest route to success is just to listen to your gut and pay attention to what works for you.
I’ve been told my blog isn’t easy to remember because it doesn’t have a catchy name, I’ve been told never to post more than once a day to Instagram, I’ve been told to not take the risk of taking my blog full-time, and y’know what? None of that was helpful, because it was all opinion rather than fact.
3. NOT PROMOTING MY WORK ENOUGH
I am lazy with self-promotion. Scheduling tweets gets prioritised in my to-do list about as highly as cleaning the oven does, it just doesn’t appeal.
I think a lot of it stems from the idea that I hate the idea of being annoying or spammy and I know that when I’m following other bloggers on social media, I don’t need to see the same tweets promoting the same content every hour.
Chris actually came home the other day and was all: ‘I think you need to utilise your swipe-up function on Instagram more’. Like alright, u ok hun?
Anyway what I’m attempting to say, is that there is a middle ground between spam and radio silence. It’s important to get your work seen, to let people know about new content. So shout about it, schedule those tweets, post to Facebook, mention on Instagram. Because otherwise how are people going to find it?
4. SPENDING TOO LONG ONLINE
Ain’t nothing worse for my work motivation and inspiration than one of those days where I’ve had no real human interaction and instead have dedicated my life to online stalking. Y’know the ones.
You’d think that looking at other people’s content would inspire me and make me want to up my game or whatever, but instead it clouds my brain, overwhelms it with information and stunts the ol’ creativity.
When you’re constantly comparing yourself it can be hard to feel empowered and to let 735637 amazing ideas drift into your head. I often think some of my best content came in the time before I really submerged myself into the blogosphere.
And so it’s no surprise that I’m suddenly all raring to go the minute I’ve had an offline weekend at home or a few days away where I’ve purposely neglected my emails.