How To Make A Blogger Media Kit Or Rate Card

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OK, so I totally get this post won’t be for everyone because hey not everyone in the world has a blog, but after last week’s post on monetising your content (over this way, if you missed it) this fella was requested, and so here I am, your humble internet servant.

First up, what the sweet babe even is a rate card? And what’s a media kit? AND ARE THEY THE SAME THING?

Spoiler, they are in fact the same thing.

At least I think they are, so if they’re not, please hook a girl up with the real answer.

In short, they’re a document you can send out to PRs and blogger outreach coordinators showcasing your stats and figures across all your platforms, as well as the prices you offer for sponsored content.

I made my first one last year, on the back of a conversation I had with a PR friend in the weeks after I decided to ditch the agency I was with and fly solo.

It’s a useful thing for brands to have on file so that if a client has a campaign coming up they can refer back to it and work out if you’re a good fit and within their dedicated budget.

I also think it helps give the illusion that you have your shit together in the blogging business sense, y’know?

In the beginning I sent it out to all the brands I already had good relationships with, in case anything new came up, and now I tend to just send it out to the people and brands who reach out and ask for it – so I guess it’s up to you how you want to distribute it once it’s made!

To me, a rate card should be a lot like a CV. It should be neat and tidy, it should only be one page of A4 and it should be exported to PDF. It should be short and to the point and yet also shout about how great you are.

Without literally just sharing mine here, because that makes me nervous for some reason? WHAT IF YOU ALL TELL ME IT’S WRONG AND UGLY? I’m just going to explain how mine looks.

I’ve made mine on InDesign because it’s a program I learnt to use at uni and is a good little tool (and free if you download the trial) for simple design, but it’s frickin’ difficult to use. You could also just do it on Word for a very similar effect.

The first quarter of my rate card is made up of an image. I change this every quarter, because I like the refresh my rate card every quarter – with my up to date stats and costs.

The image takes up the entire width of the page, a bit like a big glossy slider on a blog and is of anything from beauty products, to an outfit post – something that shows off personality and sass but also shows the sort of photography on my blog, should the brand choose to work with me.

Under this I have the same Hannah Gale logo as on my blog, so it’s easy to identify that it’s my rate card.

(I mean, it’s also saved as ‘Hannah Gale rate card 2016, so there’s that…).

Under this, I write a few sentences about myself. I introduce myself. I say that I’m a former journalist and the publications I’ve worked for, I explain the topics my blog covers and the demographic of my readers, and I list a few of the bigger brands I’ve previously collaborated with.

Then I list my stats. I write my up-to-date unique monthly users and page impressions. I list my Instagram, Twitter and Facebook followers. I include how many views my Snapchat story is getting. And finally, I include my YouTube subscribers and how many views my videos get on average. (I include the latter because I think my views are stronger than my subscribers, so you gotta shout about your good bits, y’know?)

Finally, I finish with my prices. I list three packages – the cost of a single Instagram post, the cost of a single blog post, and the cost of a blog post and video.

Under these I explain that the brand can choose the date the post goes live, can include up to three links of their choice and can send over key messages for inclusion within the copy. I flag that everything will be declared as #ad, and that the brand have the opportunity to approve the copy and images before I press publish.

I finish off the rate card/media kit with my email address, offering brands the opportunity to discuss a package deal depending on what content they’re looking for – maybe it’s two blog posts over a month, maybe it’s a post and two Instagram posts, you get the idea.

And then I save. And then I export to PDF and bam, I’m done.

Have you got any other blogging for business posts you’d like me get up over the next few weeks? I am down for WHATEVER. Except y’know, not whatever, I draw the line at getting my boobs out on Snapchat. Lol.


  • How do you know how many views your Snapchat has had? Never really thought you could check that kind of thing! Really helpful guide btw, keeping it short and snappy is so much better. We get a lot of CVs at work so I’ve learnt to be so critical of them! Alice xxxx

    • It should come up on your story next to each snap? I’ve only added it to my latest version because i had a few brands asking, so it looks like it’ll be the next place brands really start finding budget to advertising. Wild world we live in, eh! x

      • It’s true though, times are a’changing! I definitely can’t see views *possibly because noone is actually viewing it, not going to lie…!!* I wonder what’s next?! xx

    • You press the three little dots to the right of the snapchat story which expands each of your posts and you can see how many people (and exactly who!) have watched – for me a whopping 13 lol Hope that helps! x

  • That’s really helpful!! I’ve been using Canva to create mine and it’s quite good for design (and free). I used a resume template on there and just tweaked it.

    I didn’t think to include YouTube views, mine are definitely more than my subscribers (still waiting to hit 100!). Do you do an average over all the videos or a total views over a typical month?

    • Yah, my subscribers look tiny compared to a lot of people, but my views are my stronger point so I highlight them. I usually just take an average of how many views my videos get, say maybe 2k-4k but actually, listing your average monthly views would definitely make an even more positive statement! x

    • Using Canva is a genius idea! Thank you for the tip!!

      Follow my blog with Bloglovin Georgina Clarke x

  • This is brilliant Han! I have a rare card but it feels a bit too plain a boring so want to up my game with a media kit. Some super useful tips so thank you for sharing! Xx

  • Joanne Reynolds

    Hiya. It would be super helpful if you could explain how you edit images and stuff? I’m struggling with images being stretched and just my nose taking up the entire images instead of my head 😳 Pixels confuse me xxx

    • I actually just brighten mine and then have a widget within my WordPress that re-sizes them for me so that my blog isn’t too ‘big’ and doesn’t crash the internet/eat everyone’s data. I’ve never had the stretching issue – which platform are you using? x

      • Joanne Reynolds

        Hiya. What widget do you use within WordPress? I’ve got WordPress on mine and I’m using photos taken on my iPhone, so that could explain the strange look 😕 Or maybe I just need to have a play x

  • Chloe marie

    Thank you for doing this post it’s really helpful!

  • This is SO useful! I really need to sort myself out and create a media kit x
    Sophie Cliff

  • This has really helped! I always wondered what a media kit/rate card was and was totally clueless, really helpful post Hannah! Sophie x

  • I have been avoiding putting my rate card together for ages, this has given the kick up the butt I needed!

    Emma Inks

  • Excellent, thanks for this Hannah! Very insightful, love this ‘how to blog’ content you’ve done recently, it’s super helpful!

    • I’m always a bit worried it’ll alienate people but I’ve had such a lovely response – do let me know if there’s anything else you’d like to know 🙂 x

  • Woj

    Thanks for sharing your way to build rate card / media kit.

    Just want to inform there is coming a new simple online tool for creating Media Kits –

    It will help non-tech people to create professional documents for potential partners.

  • LOVE this Hannah, I am finally starting to get mi bum in gear and get all of that shiz together! Immy x

  • Thank you for this! So refreshing to see someone being open and honest about the blogging industry xx

  • This post is SO helpful, thank you! I have a question though, how do I decide how much to charge for sponsored posts? I have no idea what other bloggers charge so if I just pick a figure then I might be either overcharging or undercharging. I understand it’s a difficult question, but I’ve seen barely any posts about actual rates for posts. I suppose it comes down to how much you feel your time is worth plus how much exposure the brand would get by working with you.


    • It’s such a difficult one. It’s all about trial and error – if you’re quoting something and brands are saying yes immediately every time then maybe it’s not enough. I personally would say no less than £100 for a sponsored blog post – off the top of my head maybe like £100 for every 10,000 page views a month? (Totally a rough guideline I’ve just invented haha). x

  • I love how much of an open an honest blogger you are! Love this post – super helpful!

  • Very informative post, thanks!
    I always get so awkward over rates and whatnot. I need to get over that haha.

  • nueyork

    This was such a helpful guide!

  • 100% needed this, my media kit is outdated and seriously lacking information!

    Lauren x
    Britton Loves | Lifestyle Beauty Wellbeing

  • I’ve seen media kits around before but I never knew that a blogger needed it this much! Thanks for the great tips:)

    love from grace ♥ imaqination

  • Polly

    Thank you thank you thank you thank you Hannah! I always feel so clueless when it comes to the business side of blogging but I wanna get more into it… so this was soooo helpful! Now to tackle Google Analytics haha 🙂 x

    Polly Cat Contemplates

  • Really helpful advice Hannah for a ‘newbie’ blogger. Much appreciated x

  • This is really helpful as i’m quite a new blogger and still getting into the hang of it!!X

  • Angelina

    I like using Canva a lot for design things, but am thinking on investing in InDesign too. Reaching out to brands and such is quite intimidating for me; hopefully I’ll get there one day (:

    Angelina Is | Bloglovin’

  • Love this and extremely helpful thanks so much for sharing this!

  • Very handy information, thanks for sharing!

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  • At least you have your limits 😉

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