How To Make A Blogger Media Kit Or Rate Card

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OK, so I totally get this post won’t be for everyone because hey not everyone in the world has a blog, but after last week’s post on monetising your content (over this way, if you missed it) this fella was requested, and so here I am, your humble internet servant.

First up, what the sweet babe even is a rate card? And what’s a media kit? AND ARE THEY THE SAME THING?

Spoiler, they are in fact the same thing.

At least I think they are, so if they’re not, please hook a girl up with the real answer.

In short, they’re a document you can send out to PRs and blogger outreach coordinators showcasing your stats and figures across all your platforms, as well as the prices you offer for sponsored content.

I made my first one last year, on the back of a conversation I had with a PR friend in the weeks after I decided to ditch the agency I was with and fly solo.

It’s a useful thing for brands to have on file so that if a client has a campaign coming up they can refer back to it and work out if you’re a good fit and within their dedicated budget.

I also think it helps give the illusion that you have your shit together in the blogging business sense, y’know?

In the beginning I sent it out to all the brands I already had good relationships with, in case anything new came up, and now I tend to just send it out to the people and brands who reach out and ask for it – so I guess it’s up to you how you want to distribute it once it’s made!

To me, a rate card should be a lot like a CV. It should be neat and tidy, it should only be one page of A4 and it should be exported to PDF. It should be short and to the point and yet also shout about how great you are.

Without literally just sharing mine here, because that makes me nervous for some reason? WHAT IF YOU ALL TELL ME IT’S WRONG AND UGLY? I’m just going to explain how mine looks.

I’ve made mine on InDesign because it’s a program I learnt to use at uni and is a good little tool (and free if you download the trial) for simple design, but it’s frickin’ difficult to use. You could also just do it on Word for a very similar effect.

The first quarter of my rate card is made up of an image. I change this every quarter, because I like the refresh my rate card every quarter – with my up to date stats and costs.

The image takes up the entire width of the page, a bit like a big glossy slider on a blog and is of anything from beauty products, to an outfit post – something that shows off personality and sass but also shows the sort of photography on my blog, should the brand choose to work with me.

Under this I have the same Hannah Gale logo as on my blog, so it’s easy to identify that it’s my rate card.

(I mean, it’s also saved as ‘Hannah Gale rate card 2016, so there’s that…).

Under this, I write a few sentences about myself. I introduce myself. I say that I’m a former journalist and the publications I’ve worked for, I explain the topics my blog covers and the demographic of my readers, and I list a few of the bigger brands I’ve previously collaborated with.

Then I list my stats. I write my up-to-date unique monthly users and page impressions. I list my Instagram, Twitter and Facebook followers. I include how many views my Snapchat story is getting. And finally, I include my YouTube subscribers and how many views my videos get on average. (I include the latter because I think my views are stronger than my subscribers, so you gotta shout about your good bits, y’know?)

Finally, I finish with my prices. I list three packages – the cost of a single Instagram post, the cost of a single blog post, and the cost of a blog post and video.

Under these I explain that the brand can choose the date the post goes live, can include up to three links of their choice and can send over key messages for inclusion within the copy. I flag that everything will be declared as #ad, and that the brand have the opportunity to approve the copy and images before I press publish.

I finish off the rate card/media kit with my email address, offering brands the opportunity to discuss a package deal depending on what content they’re looking for – maybe it’s two blog posts over a month, maybe it’s a post and two Instagram posts, you get the idea.

And then I save. And then I export to PDF and bam, I’m done.

Have you got any other blogging for business posts you’d like me get up over the next few weeks? I am down for WHATEVER. Except y’know, not whatever, I draw the line at getting my boobs out on Snapchat. Lol.


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