I do one of these posts every season. Normally they’re full of cute snaps I’ve taken from the press day whilst slightly drunk from free prosecco because lol I’m a broken record of a fashion journo stereotype.
I did go to the last Primark press day, I did take 5784567 snaps, but it was on the same night as the Cosmo Blog Awards, so, ahem, my focus was more on trying to curl my hair and charge my phone behind the rails rather than on making sure I had the exact best angle for blog post photos.
Soz, but not all that soz.
Anyway, I thought this was actually probably an easier way to see the new stock for spring 2016. Seeing all my fave pieces compiled into a pretty bladdy easy on the eyes classic HG collage, made lovingly for you on some weird Mac version on Paint I have.
I sifted through 456 images for this tiny snippet of Primark prettiness and OMG THOSE TRENCH COATS. A lot of you ask where my trench coat is from and the truth is it’s like 2013 Primark stock, so yeah, the cute stone and olive variations in-store this season are almost exactly the same. Maybe I need that olive version. I probably need that olive version. BRB just putting my shoes on.
Some of this stuff will already be in stores because HURRAH IT’S BLOSSOM SEASON, and the rest will be dropping over the next month or two which gives you every reason to keep sauntering into your local P store on your lunch break on your way back from Pret with a cheeky lil mac n cheese.
There was a couple of other beach bags that made my heart feel all funny but they didn’t quite squidge into this round-up, but basically yeah, maybe you should start shopping for your imaginary beach holiday now, it’s pretty important.
At the top of my PLZ COME TO THE IPSWICH BRANCH wish list is the pink and white striped shirt, the toffee coloured fedora and that Aztec beach bag. Can it be warm and can I be tanned and toned and an Instagram always-on-holiday hottie now?
K thx. Luv u.
Are there any pieces making you want to do a trot-walk to your closest store this weekend?