16 Things I’ve Learnt About Using Social Media For Blogging


I look back at my Instagram account this time last year and I have a quiet little snigger to myself. What an amateur with so much to learn, bless.

My photos were grainy, my flat lays were lol-worthy and I was still using Instagram filters like my life depended on it (jus not that sickly one with the orange middle because I’ve not got something wrong with me).

Soz if you DO use that one, but you’re wrong. So dang wrong.

I’ve learnt a fair few bits during my stint as a blogger (and digital writer across the lifestyle content seas), so thought I’d do the only polite thing and share it all with you because I know there’s a few fellow bloggers and budding journalists and what not in the HG readership circle. And if there’s one thing it never hurts to be good at career-wise in the year 2015 and beyond, it’s bloody social media.

Who knew Myspace would basically turn out to be a job, eh?

So err yeah, without further ado, here’s the Hannah Gale tips…

1. Attaching a photo to a tweet will boost its visibility in your feed and thus boost engagement levels – click-throughs, favourites, retweets, that sorta malarkey.

However, attaching the same photo every time you tweet out a link to a post will do the opposite. It’ll make people want to ignore you on purpose because STOP SPAMMING ME WITH YOUR NEW YOUTUBE VIDEO, I GET IT.

2. If you want people to follow and interact with you on Twitter then you need to be relatable and normal. And you need to be tweeting out a mixture of things – links to your work, links to other people’s work and just fun, going-about-your-day tweets. If you’re only ever using it as a platform to promote your work then people will hide you or unfollow you and that’s the bare-faced truth, gal. It’s boring.

3. Don’t Twitter search yourself. People are mean. It’s like reading the comments section on the DM in an article about you ‘flaunting your curves’ in a new bikini.

4. Facebook is still the leader when it comes to shares. No single blasted idea why, but people share a lot more on FB than Twitter and lists and viral content is more likely to generate traffic from the site you spent most of your uni years untagging photos on rather than the place you’re witty, grown-up and cool. And THAT is why you should have a FB page for your blog, uh huh.

5. When uploading to Facey Bee it’s the same as Twitter – it’s all about having an image. Upload a separate one to the one that your link automatically generates so that FB judges it as a photo and caption rather than status. It makes it more eye-catching for your followers/friends/people who spend all day stalking you.

6. Google+ is about as important as that faint stretch mark on your boob. And that’s coming from every social media editor I’ve ever spoken to. It generates no traffic, so for the time being, it’s more than OK if you CBA.

7. Growing Twitter followers is harder than it was in the ‘good old days’ or so I’ve been told by numerous people. A couple of years ago we were all pretty generous with following people and then we wisened up to how annoying people/brands/scheduled tweets every 15 minutes were and now we’re much more cautious about giving follows away. So if you’re seeing slow growth it’s not because people would rather put slug killer in their eyes than read your tweets.

8. The perfect link tweet (or so I recently read) is TWEET COPY – SHORTENED LINK – HASHTAG, in that order.

9. VSCO Cam is a God-send for making Instagram photos look as profesh as one of those people with over 100k followers. It’s a free app that basically has all the same settings as Instagram – saturation, brightness, sharpen etc – plus some more filters, but it just works better than ol’ Insta. Plus you can edit pics and save them to your grid so you can have an idea of what your Instagram grid will look like before you upload. Genius.

10. A lot of the big bloggers have giant pieces of white paper and card at home. And floor samples. And wallpaper samples. And buy flowers and props especially for Instagram. Their lives look like Pinterest for a reason – a fuck load of hard work goes into making those pictures look as dreamboatin’ as they are.

11. People (women in their twenties) bloody love a good quote. A funny quote, a mean girls quote, a make-you-think quote. You legit cannot go wrong.

12. Youtube always bangs on about collaborations being the best way to grow an audience, but it’s the same for other social sites. Being tagged or featured in someone’s Instagram or Twitter is mega for growth and new followers who might not know about you yet. So err yeah, share the love, get to events and people will return the favour.

13. There’s no rules about doing Instagram right. Some people swear by themes but I find some of my most ‘blogger’ photos do the worst in terms of likes, whereas family and friends shots have done quite well despite them being a traditional no-go in Instagram for business. Find out what works for you – what your followers like you for – for me it’s relatability rather than glossiness. Some of my most liked photos involve ice cream and Primark. Says it all.

14. DO mix up the style of your Instagram pics to keep your grid looking fresh and fun – flat lays, selfies, ootd, food, you holding something – it’s all about the different angles, colours and things in pictures for me.

15. Don’t take your photos in the dark. It’s hard to resurrect them. Unless like, you meet Taylor Swift in a bar and then go the eff ahead and UPLOAD UPLOAD UPLOAD.

16. Just do you. I mean sure, it’s great to take inspiration from other people, but just be you. The best piece of advice is to treat everything you upload across any social media site as if you’re talking to your friend. Don’t bombard with links and promo to new posts and video (although obviously do utilise your following for these things to some degree), don’t copy others and don’t make it feel forced. Make it about you – because in the blogging world it is about what makes you different to anyone else.




  • Lauren

    Some great tips there. I definitely need to get more props for my photos x


  • I thought I was pretty savvy at social media but there are some really helpful tips here! Thanks so much! x

  • LOVE this post! Amazing tips, and your writing style is just. THE. ONE.

    Laura xx

  • Love this post Hannah, some great tips! x

  • Eve

    This post is everything! Thank you for the tips.

    Eve xo | http://anorganisedscatterbrain.blogspot.co.uk/

  • Sam

    There are some really great tips here! Especially the one using wallpaper/floor samples and tweeting a photo with a link. I’ll definitely have to try those xx

    Sam // Samantha Betteridge

  • Some amazing tips here! I’ll be sure to use some of them with my own social media



  • Thank you for this post, Hannah. Some really helpful tips, that I will be sure to use xoxox


  • This post was so helpful:) thank you

  • I never even thought about tweets with pictures. Genius!
    Sophie Cliff

  • This is actually super useful! Thank you! Yayyy for honesty & social media!!! ?

  • Becky

    Some great tips. I’m now popping off to pick out some funky wallpaper to brighten up my Insta pics! x

  • Brilliant Post Hannah – love your blog! xx

  • This post is so inspiring! Thank you. It’s great to get advice from more experienced bloggers and you’re definitely up there with the best! πŸ™‚

  • Fantastic post and just what I was looking for, as a beginning blogger it’s hard to find out the best way to use social platforms to gain new followers. I’ve saved this to come back to time and time again so thanks Hannah! Xoxo

  • I look back on my instagram photos from a few months ago and laugh, at least I can say they’ve improved some what.

    Kathryn | nimblenote.blogspot.com

  • These are really great tips. I love using IG and Pinterest — I find them much more fun than Twitter for example. Thanks for sharing πŸ™‚


  • wonderful tips! I’m pretty much playing by the same rules but have found some great tips in your post. Oh and I totally forgot people can hide you on Twitter!! Ahh best stop being spammy haha
    Lisa x

  • Hiya!

    Well I must say I found this a very interesting and also pretty helpful read! Thanks again Hannah – you smashed it.

    Anahita x


  • The Taylor Swift part made me laugh out loud – brilliant! I remember mum took a photo of me getting a book signed by JK Rowling, and it was so blurry, but how can you not upload JK? To be honest i don’t think people could tell it was her though…!
    I have contemplated getting a FB page – i guess fear is stopping me that literally no one will like it and I will look like a muppet! But need to follow all those mantras about the ‘fear of failure’ and maybe take the leap πŸ™‚
    THANK-YOU for this post! xx

  • Taking notes from this. Also people LOVE a white flatlay on Instagram – people really lap that shit up. Sophie xx

  • I too look back at my instagram and think OH GIRL WHAT WERE YOU THINKING!? And adding in photos to tweets makes a massive difference, it’s great to see a snippet of the post before clicking.

    Lauren x
    Britton Loves | Lifestyle Food Beauty

  • Pingback: weekend reading list: 10 links that struck my interest()

  • Great Post. Thanks for sharing <3

    Valentina | DAILY SUIT

  • I try not to compare my shots to those of the super famous fashion bloggers! Most of them have studios and light setups. I have my tiny apartment πŸ™‚



  • Great Post! Social media apart from Instagram is always something I forget to use as an advantage when sharing blog posts. I’ve just started using VSCO Cam and I love it,

    Aimee x

  • Honestly some of the best blogging/social media advice I’ve read!
    It’s genuine and just seems so achievable and real! Thank you so much Hannah!

  • The watermelon pouch and the Appleyard flowers are so beautiful, I need them in my life!!

    Hannah / http://www.floralinspiredlife.com


    • Don’t even know why this comment has come up on this post! My bad sorry x

  • Thank you for the fabulous tips!!


  • Great post thanks! I feel super shy about having a Facebook for my blog because I just can’t deal with the thought of some of my family (cough* in-laws!) or even old school friends reading my blog. Which I know sounds stupid, I tweet my blog to hundreds of complete strangers without batting an eyelid, but there it is!

    I totally agree about people who only tweet blog related stuff, and it is so common, I just find it a bit impersonal/repetitive as you say. The prop/white board thing – woah! I mean I guess I figured, it makes so much sense now. I always wonder how people have such starkly clean minimalist houses when I can’t take a picture without a pile of laundry getting in the way! Great advice thanks, I need to up my Instagram game (I mean start one for my blog!) ;-0

  • p.s. I included your blog as one of my favourite recent Bloglovin’ finds in a post here πŸ™‚ http://www.deepgreensandblues.co.uk/2015/08/link-love-blogs-you-should-be-reading.html

  • Great tips! <3 thanx


  • I absolutely love your writing style! And this is a really useful post, so thank you for sharing your social media wisdom with us amateurs. Molly x

  • Hannah, you are swiftly becoming my guru and spirit animal, all at once. Thanks for being you, sorry for only just discovering your corner of the internet! X

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