Sadly, I couldn’t make Primark’s autumn winter 2015 press day because I was busy cramming frozen margaritas and nachos into my face in NYC. I know, it’s a hard life but someone’s gotta do it, right?
Last week I went for breakfast and a snoop round the Primark offices to get some alone time with the collection (or a large chunk of the collection – it’s already whizzing between magazine offices for next season’s shoots).
This post is mostly made up of the items I snapped whilst they were hanging up on rails in the showroom, but there’s also a few less-than-high-res campaign shot cut outs because sadly some of the best pieces were already long gone and busy gracing the feet/legs/arms/torsos of sassy models posing for the likes of Cosmo/Glamour, you get the idea.
I’m just hoping you’ll let the quality of some of the pics slide because it’s nice to be nice.
I’m pretty happy that the whole collection is still very much in-tune with that seventies vibe. There’s plenty of sheer winter maxi dresses, floppy hats, suedette, button-up skirts and lots of this season’s wet dream – the lace up shoe.
There’s also a ton of easy-to-layer up knitwear and a bag that *might* be inspired by Chloe. I need it. Now. Immediately.
OH, and some really good jeans. Like really good. Like bore off Topshop, ain’t nobody got time for your £38 jeans. Let’s just hope the ripped knees actually sit on my knees this time…
It’s real fun having the legs of an 8-year-old. Yep.
And one last FYI, these pieces will be dropping into stores across the country from August until November, roughly. And, as always, the best pieces are easier to find in big city stores because that’s just how the world works.
1. THE WHITE MAXI DRESS
It has a shape that fits pretty much every single person and has that damn lace-up front that 98% of fashion bloggers have Instagrammed at some point this year. I mean I’d like to wear it now with a tan, sandals, beachy hair and a red lip, but I guess it’ll look just as chic with a big old faux fur gillet and heeled ankle boots when it’s chilly. Oh god, it feels weird talking about winter. Eww.
2. BLUE RIPPED JEANS
I don’t know what there is to say about these except that they look the perfect amount of ripped. Like, you can’t see chicken pox scars and my ample blonde thigh hair or what I had for breakfast yesterday in them.
3. YELLOW STRAPPY HEELS
Worn with said jeans above and your boyfriend’s white shirt when it’s September and you’re all like is it warm or cold I JUST CAN’T WORK IT OUT?
Or y’know, just add a few gallons of fake tan and a this-is-probably-too-short dress for Saturday night 241 cocktails that you know, deep down, will never end well.
4. TASSEL SHOULDER BAG
Just look at him sitting there in a slightly pixelated picture looking all effortless and charming and sexy.
It’s the bag that says wack me on with boyfriend jeans, sandals and a slouchy tee and watch me work magic and make you look like you have 100k on Instagram even when you’re hungover and feel like your organs might be failing you in a big way.
This is my favourite piece because I’m predictable like that.
5. LITTLE BLACK DRESS
I picked out this little slip of a number for those of you who are just that – little cute slips of things.
Whilst it wouldn’t particurlarly suit me, I would love to be able to pull of a plain little cami dress like this, made just that smidge sexier by the lashings of lace.
It says 2015 Posh Spice and it’s basically pleading with tears in its eyes for strappy heels that basically lace-up up to your knees.
6. SLEEVELESS KNIT TOP
There’s nothing about this that makes you gasp in amazement but it’s one of those pieces you buy for lack of being able to find anything better and then end up wearing once every 2.7 days. It’s warm, it goes with everything from leggings for days curled up at home with the ironing pile and Netflix to skinny jeans and heels for a last-minute date night when it’s mildly cold.
AND JUST PICTURE IT WITH A MATCHING WINE LIPSTICK, OMG I HADN’T EVEN THOUGHT OF THAT.
7. PANEL SHOULDER BAG
It’s a similar shape to the one above, I know, but I love the way it looks like you’ve been galivanting around the world, just y’know, without spending thousands of pounds.
It’s great for that low-key boho vibe that seems like it’s going to remain massive next season – all vintage maxi dresses and faux fur gilets and floppy hats and what not.
8. BLACK MAXI DRESS
How dreamboatin’ is the detail on this black lace maxi?
I want the confidence to be able to wear this with a black body and belt that cinches me in a la Beyonce. OMG if you do have a bangin’ body and feel sassy about it then you totally have to do that, for sure.
If, like me, you’re a bit of a fashion wimp then just wear it with a red lip and black strappy sandals to a Christmas party or summin’.
9. CAMEL BUTTON UP SKIRT
One of the only skirts in the world that can make black opaques feel good. Go you, camel skirt.
White shirt or polo neck tucked in and voila.
10. BLACK SKINNY JEANS
Because you know they’re the most-worn item in your wardrobe and also these have perfect knee rips that are way better than anything you’d be able to attempt at home, so there’s that.
11. BLACK STRAPPY HEELS
I hope you’ll excuse this tiny thumbnail of a photo but the shoes were too important to not include.
Admit it, you want them so badly your heart just did a little flutter and you thought it’d stopped working.
Every weekend outfit revolves around these handsome fellas. I picture them to make you feel as sexy and outgoing as a Playboy Bunny in the best possible way.
What are YOU going to be risking the depths of Saturday morning Primark for?