My YouTube channel and the vlogging industry

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I’m going to do it. I’m going to try my hardest to make my turbulent relationship with YouTube work.

Fuck.

I hated drama at school, I had no confidence in myself to put on an act, to put on a performance for people I deemed cooler and more popular than me, for people who had the ability to make fun of me, to make me feel mortified.

The first YouTube video I filmed back in September was harrowing. I had butterflies in my belly all morning in the lead up and I was beyond paranoid that the neighbours would be able to hear me talking to myself, talking to the camera and that was scary shit.

I don’t even remember what I rambled on about, but after that it became less scary, less nerv-y and less embarrassing.

I’m still shit at editing (because who the flip wants to watch themselves back and hear their actual voice? Errr na), I don’t put fancy music in my videos (mostly because I haven’t a clue how to) and I don’t use a proper camera – just my snazzy iPhone 6. I’m a beginner for sure, and that scares me, I hate not being the best at something. Because I’m ALWAYS the best at things – except the gym. I’m awful at the gym too, because I’m overweight and have asthma and am pretty much just Piggy from Lord Of The Flies.

YouTubing overwhelms me the same way that blog design overwhelms me. It’s just so confusing and nothing really makes sense that I find myself quickly losing interest when trying to teach myself using Google. I want somebody to say ‘Here, Hannah. Here’s a free all-day YouTube masterclass we’d like you to attend’. Although TBH I’d probs then be like, nah, train’s too expensive, I’ll just stay at home in my leopard print pyjamas and so some ironing whilst watching Teen Mom 2.

I want to do it because it’s another string to my bow, another ability to add to my CV (I don’t have a CV anymore, I’m just brand Hannah Gale – so I should say, another skill to add to my brand. Oh and you should build your own brand too, here’s my guide on how to). It’s also, so I hear on the grapevine, very big with advertisers at the moment. Everyone wants to invest money in someone who can mention their product on as many platforms as possible – on a blog, across social media and via a video on YouTube. So if I want to keep growing, if I want to make my blog to become a proper stable income, like the sort of income I had in London, I’ve got to get down with this YouTube malarkey. I’ve absolutely got to.

Every big blogger has a YouTube channel, pretty much. Even people who have been solely uploading photos and words to blogs for years and have become a success from just that alone – they’re all turning their hands to the video world. It’s the new in place to be.

And the biggest YouTube stars? They have a tonne more social media followers (and money) than those who have just blogs alone. Look at the likes of Zoella, Sprinkle of Glitter and Tanya Burr just to name a few.

In fact, the more I rattle on about this and the more I think properly about it, it would be insane in today’s digital climate to NOT get on board with videos. To not have a YouTube channel. So yeah, all you aspiring journalists and aspiring full-time bloggers, go and get comfortable in front of a camera, because it’s a very up-and-coming skill to have.

Which brings me back to my own YouTube channel. That.

My views and subscribers (I LOVE you guys for sticking with me despite my basic videos) are much, much lower on YouTube than my blog, and a large part of that is probably because a lot of my readers aren’t into YouTube (because I like to think i’m my average reader and I’m definitely not into watching vlogs – I’ll stick to Friends re-runs thanks).

I like filming snippets every day whilst I’m on holiday or on a work trip. I feel like you’re getting better value for your time – I’m doing interesting things in interesting places and you get a real insight into my day, my life, and it looks fun and glamorous and cool. I like doing hauls too, because I love a good sneak peek into what someone has bought on the high street, especially Primark as it’s one of the best ways of seeing the actual stock that I could buy myself.

And after travel vlogs and shopping hauls? Yeah, I get a bit stuck.

Traditional vloggers do things like lookbooks and get ready with mes and tutorials, but do you want to see that? Like, really? Or would you rather me just talking shit about my day?

I’m aiming to upload every 2-4 days now that I am full-time concentrating on my blog and have a little bit more time and energy to put into my videos. And as much as I’d love every single one just to be me pulling things out of shopping bags, I kinda don’t really have the money (although if anyone want to fund that, that’d be OK to).

So hook a girl up, let me know what you’d watch and what you wouldn’t. Give me some inspiration and some feedback because I want to win the YouTube competition. OK, so not win it, I think Zoe Sugg *may* have that glittering crown, but you get the picture – I want to nail this.

I love putting aadding pressures on myself that I’ll probably fail and feel bad about (see yesterday’s post), but you got to jump head first into these things otherwise you’ll never know if you’re supposed to be the next Caroline Flack, presenting things on TV because you’re SO good on camera, oh and sleeping with One Direction (soz, Chris).

So cheers, here’s to us not being terrified of YouTube.

 


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